B&B Italia Tufty Time
Treatment & direction.
Project done with the team at Frame
Experience a new soft.
A CONCEPTUAL space that feels TACTILE and WELCOMING — not restrictive or confining.
We want to make it PLAYFUL and CURIOUS. The RHYTHM of the edit is steady, but the action in front of the camera dictates the energy and moves things along. We want time to both follow an action and understand the nuances of the design — in visual aesthetics as much as in TACTILITY.
Surrounding WOOD aesthetically defines the space, playing a crucial role in shaping its overall appearance and ambiance. Its natural tones and textures introduce a sense of WARMTH, making the environment more inviting and cozy for everyone who enters. The material not only enhances the beauty of the space but aligns with a broader concept centered on COMFORT and ELEGANCE.