Steelcase

Treatment & direction.
Done at Frame.

THE CREATIVE VISION SEEKS TO ILLUSTRATE HOW THESE DESIGNS ARE BORN FROM THE SOFT, FLUID, AND NATURAL FORMS WE ENCOUNTER IN THE WORLD AROUND US - FROM THE MESMERIZING DANCE OF WATER DROPLETS TO THE SMOOTH CONTOURS OF WATER-WORN PEBBLES.

SET AGAINST THE BACKDROP OF A CALM SKY, ETHEREAL WATER BUBBLES FLOAT GRACEFULLY, EMBODYING THE FLUID AND ORGANIC SHAPES FOUND IN NATURE. THE BUBBLES INTERACT IN A WEIGHTLESS DANCE; CIRCLING, COLLIDING, AND ROLLING OVER EACH OTHER’S SURFACES. AS THEY MERGE, THEY TRANSFORM INTO A SMOOTH PEBBLE, SYMBOLIZING THE EVOLUTION OF ELEMENTAL FORMS. IN AN INTIMATE CLOSE-UP, A PEBBLE ROLLS OVER THE SURFACE OF A FURNITURE PIECE AND BECOMES ABSORBED, ILLUSTRATING THE INFUSION OF NATURAL INSPIRATION INTO ELEGANT DESIGN.

THE SOUNDTRACK SHOULD EVOKE A SENSE OF WEIGHTLESSNESS AND SERENITY. INCORPORATE GENTLE, AIRY TONES THAT MIMIC A SENSE OF WIND AND THE SUBTLE MOVEMENT OF WATER. AS THE ANIMATION PROGRESSES, WE INTRODUCE DEEPER, RICHER TONES TO UNDERSCORE THE PRESENCE AND QUALITY OF THE FURNITURE. THIS CONTRAST IN AUDIO ELEMENTS WILL REFLECT THE JOURNEY FROM ETHEREAL INSPIRATION TO TANGIBLE, HIGH-END DESIGN.