Vice Virtue for Carlings
#addressthefuture

One size fits all gender neutral zero carbon footprint digital clothing line for your SoMe selfie needs. Ah.

I was commissioned by Vice Virtue to construct a production pipeline and execute it for an amazing campaign concept. With their client they wanted to make a statement on the environmental impact the clothing industry has. A use and discard culture with heavy amounts of excess production.
Tapping into the evolving trend of merging personal expression and style with technology, and the rise of digital personas as influencers, Vice Virtue sought to create a clothing line that only exists digitally — Zero waste, zero carbon.

Buy piece of clothing on web shop — Include image of self. 24 hours later, get image back with you wearing the purchased item.
Post, share, post, share.

All proceeds went to WaterAid.

Creative direction
Clothing line design
General campaign stuff
Vice Virtue

3D production direction
Modeling
Texturing
Lighting
Animation
Me

Campaign production (4 weeks)
Posing
Fitting
Compositing
Danni Rünitz
Me