Klampenborg Racecourse

Klampenborg Racecourse is a beautiful horsetrack situated in the gorgeous surroundings of Dyrehaven. The aim of the new identity was to create a dynamic identity that could capture the energy of a racetrack, while paying respect to heritage and ties to the the Danish Monarchy. To amplify intensity and movement, closeups are used along with sweeping brushstrokes. Inspiration for the colour palette is found in the buildings at the track as well as the surroundings and the connection with royalty. The logo consists of an icon depicting the Royal Tribune and a besboke font.

Brand design