Treatment & direction.
Project done with the team at Frame
Client Caesarstone — Creative Direction Homework — CGI Andreas Bjørn Ibsen
EXPERIENCE A NEW SOFT
EXPERIENCE A NEW SOFT

A CONCEPTUAL SPACE THAT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
A CONCEPTUAL SPACE THAT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
A CONCEPTUAL SPACE THAT FEELS TACTILE AND WELCOMING AND NOT RESTRICTIVE OR CONFINING.
A CONCEPTUAL SPACE THAT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
A CONCEPTUAL SPACE THAT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
WE WANT TO MAKE IT PLAYFUL AND CURIOUS. THE RHYTHM OF THE EDIT IS STEADY, BUT THE ACTION IN FRONT OF THE CAMERA DICTATES THE ENERGY AND MOVES THINGS ALONG. WE WANT TO HAVE TIME TO BOTH FOLLOW AN ACTION AS WELL AS UNDERSTAND THE NUANCES OF THE DESIGN. BOTH IN VISUAL AESTHETICS AND TACTILITY.
WE WANT TO MAKE IT PLAYFUL AND CURIOUS. THE RHYTHM OF THE EDIT IS STEADY, BUT THE ACTION IN FRONT OF THE CAMERA DICTATES THE ENERGY AND MOVES THINGS ALONG. WE WANT TO HAVE TIME TO BOTH FOLLOW AN ACTION AS WELL AS UNDERSTAND THE NUANCES OF THE DESIGN. BOTH IN VISUAL AESTHETICS AND TACTILITY.
WE WANT TO MAKE IT PLAYFUL AND CURIOUS. THE RHYTHM OF THE EDIT IS STEADY, BUT THE ACTION IN FRONT OF THE CAMERA DICTATES THE ENERGY AND MOVES THINGS ALONG. WE WANT TO HAVE TIME TO BOTH FOLLOW AN ACTION AS WELL AS UNDERSTAND THE NUANCES OF THE DESIGN. BOTH IN VISUAL AESTHETICS AND TACTILITY.
WE WANT TO MAKE IT PLAYFUL AND CURIOUS. THE RHYTHM OF THE EDIT IS STEADY, BUT THE ACTION IN FRONT OF THE CAMERA DICTATES THE ENERGY AND MOVES THINGS ALONG. WE WANT TO HAVE TIME TO BOTH FOLLOW AN ACTION AS WELL AS UNDERSTAND THE NUANCES OF THE DESIGN. BOTH IN VISUAL AESTHETICS AND TACTILITY.
surrounding wood will aesthetically define the space, playing a crucial role in shaping its overall appearance and ambiance. Its natural tones and textures introduce a sense of warmth, making the environment more inviting and cozy for everyone who enters. This choice of material not only enhances the beauty of the space but also aligns with the broader design concept centered around comfort and elegance.
IT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
IT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.
IT FEELS TACTILE AND WELCOMING AND NOT
RESTRICTIVE OR CONFINING.